[For]
©3.11LABS [+] Masters of AI™
[01] Partnership Program / 2026
One creator.
Three platforms.
Total reach.
A partnership program built for AI creative tool brands. Studio production, senior-creative education, and an annual global summit, under a single creative direction.
[SCROLL / EXPLORE] Program & Tiers ↓
[02] / WhoFounder [+] CCO
Benjamin Benichou / Founder [+] CCO / ©3.11LABS
Benjamin
Benichou
Founder and CCO of ©3.11LABS, an AI-native creative production studio headquartered in Brooklyn with team across New York, Paris, Madrid and London. Twenty years as a creative director across Paris, Los Angeles, and New York.
Leads Masters of AI™, the high-ticket education platform for senior creatives with over 1,000 active students. Guest lecturer at Columbia University. Speaker at Artist & The Machine, Summit, Upscale NY, VML Future 100. Ongoing corporate AI training with Chanel, Nike, Estée Lauder, Lacoste, and Kendra Scott.
AI-native campaign work for Nike, adidas, PSG, L'Oréal, Ralph Lauren, Coach, RingCentral, Neutrogena, Gymshark, Lacoste, Bratz and Decathlon.
[01] Role
Founder & CCO, ©3.11LABS
[02] Education Platform
Founder, Masters of AI™
[03] Experience
20 years, 3 continents
[04] Base
Brooklyn, NY
[LIVE] Audience2026
[01] Direct reach
335K
Instagram@benjaminbenichoustudio
55K
LinkedInIndustry feed
1,000+
Masters of AI™Paying students
50M+
ViewsAcross AI work
[02] Who is watching
74.5%
Aged 25 to 44. Peak-career
decision makers, not hobbyists
decision makers, not hobbyists
[03] Top 5 markets
[03] / Ecosystem3 Platforms
Studio production.
Senior education.
Global stage.
[01] Studio
©3.11LABS
AI-native creative production studio building custom pipelines and campaigns for global brands. Enterprise-grade delivery through a senior team, every project run by the people who pitched it.
37 [+] campaigns delivered
Visit 311labs.ai→[02] Education
Masters of AI™
The high-ticket education platform for working creative directors, senior designers, and agency leads adopting AI as a professional practice, not a hack.
1,000 [+] active students
Visit mastersofai.courses→[03] Stage
CRAFTED
Annual global summit bringing together the working creative class, brand leadership, and the tools building the next decade of production.
[Vol. 1] 250 attendees
Visit crafted.311labs.ai→[04] / InfluenceWho is actually watching
Who is on the other end of it.
Follower counts are comparable across any creator. Composition is not. This audience resolves into four tiers, and the two at the top are where tool decisions get made rather than admired.
[A] The caliber spectrumWho is actually in the audience
[01]Emerging practitionersDesigners, motion artists, and freelancers building an AI practice. High volume, high engagement, early adopters of new tools.
[02]Working senior creativesArt directors, senior designers, and motion leads inside agencies and in-house brand teams. The people who choose the tools they work in.
[03]Creative leadershipCreative directors and ECDs across agency networks. Le Truc, Publicis, Omnicom, WPP, dotdotdash.
[04]Enterprise brand leadershipInnovation and creative leadership at Nike, Chanel, LVMH, adidas, Estée Lauder, L'Oréal, Paris Saint-Germain. Where enterprise adoption is decided.
[05] / CRAFTEDEdition 01 / Paris
[FILM_01] CRAFTED / Paris / 06.2026Recap
CRAFTED. The annual summit for the working creative class.
Held at Espace Niemeyer in Paris. 250 seats, all by invitation. CMOs, chief creative officers, heads of innovation, agency principals, and the founders of the tools rebuilding production, in one room for a day.
![CRAFTED Paris 2026, main stage / benjamin benichou [+] sybille de saint louvent](/assets/crafted/crafted-11-1800.jpg)
[01] Venue
Espace Niemeyer
[02] Edition 01
250 attendees
[03] Edition 02
June 2027
[04] Format
Keynotes, Panels,
Workshops [+] Networking
Workshops [+] Networking
[01] LVMH
"Most AI events stay at ten thousand feet. CRAFTED did the opposite. Concrete work, made today, at a standard luxury can actually use. The venue and the production quality were unmatched."
Olivier MarchandGlobal Head of AI for Marketing / LVMH[02] Publicis Groupe [+] Le Truc
"A community of creatives who still believe craft has a future, and the caliber to prove it, on stage and in the audience. You could feel the excitement in the room. That combination does not happen by accident."
Bastien BaumannCDO Publicis Groupe [+] Partner, Le Truc[03] Flora
"Super excited that we were able to support Benjamin Benichou's amazing CRAFTED event in Paris, bringing together folks across creative & AI to discuss what's coming next for our industry. It was a blast."
Weber WongCo-founder [+] CEO / Flora[06] / RostersBrands [+] Agencies
The creative community, and the brands and agencies that hire them.
[01] Brands
- Nike
- adidas
- LVMH
- Chanel
- Lacoste
- Gymshark
- Estée Lauder
- L'Oréal
- Neutrogena
- Garnier
- MGA Entertainment
- Republic Records
[02] Agencies
- Le Truc
- Publicis
- dotdotdash
- Omnicom
- WPP
- Partizan
[07] / VoicesVerified via 311labs.ai
From the clients who write the checks.
[01] Lacoste
"The team at ©3.11LABS has a unique ability to combine creativity and technology in a way that feels both innovative and refined. The visuals they produced elevated our campaign while staying true to the brand's identity."
Alexandre GiraultHead of Innovation, AI & Digital Content / Lacoste[02] Paris Saint-Germain
"Working with ©3.11LABS on the third kit campaign allowed us to approach production in a completely new way. By leveraging AI, we were able to create high-quality content without relying on player availability, while maintaining a strong level of realism and brand consistency."
Fabien AllègreCBO / Paris Saint-Germain[03] Gymshark
"The team at ©3.11LABS has a unique ability to combine creativity and technology in a way that feels both future-proof and refined. The guidance, thought leadership, and innovative approach they brought allowed us to elevate our thinking, our team's skills, and our final output."
James ChorleyBrand Creative Director / Gymshark[04] dotdotdash
"©3.11LABS has been a rock-solid partner. Their craft, technical expertise, and attention to detail have helped deliver work for multiple high-profile clients across the world. They navigate organizational change within the fluid AI landscape in a way that aligns with enterprise controls while providing the service and quality of a craft boutique."
Adam PaikowskyChief Innovation Officer / dotdotdash[08] / ProgramThree tiers [+] limited partners
Three tiers. Three levels of access.
Creator buys a moment. Strategic buys adoption. Founding buys access. The three are not the same product at different volumes.
[01] Tier
Creator
Partner
Partner
$50K
Per activation / Max 2 per year
✓ 1 dedicated reel, creative direction retained
✓ Published to Instagram [+] LinkedIn
✓ Paid boost available, partner funds the spend
✓ Dedicated affiliate code, 12-month commission
✓ 2 guest tickets to CRAFTED
✓ Studio accounts [+] credits on your platform
[02] Tier
Strategic
Partner
Partner
$150K
Per year
✓ 2 dedicated reels, Instagram [+] LinkedIn
✓ Paid boost available on both, partner funds the spend
✓ A dedicated chapter in the Masters of AI™ curriculum
✓ 2 live session features
✓ 1 co-branded case study, yours to use in your own sales
✓ Featured Partner placement across the platform
✓ Supporting Sponsor of CRAFTED [+] 5 tickets
✓ Affiliate: 12-month individual [+] 36-month enterprise
[03] TierLimited to 4
Founding
Partner
Partner
$250K
Per year / Four partners, no more
✓ Everything in Strategic, plus:
✓ 3 dedicated reels
✓ Monthly office hours: your team, live to the Masters of AI™ community
✓ A dedicated webinar to your audience [+] ours
✓ 5 warm introductions into the studio network, per year
✓ Benjamin at one of your events or activations
[09] / WhyThe case for partnership
What you can't buy from an ads platform.
[01]
Editorial credibility, not paid placement.
A reel from Benjamin reads as a working practitioner's endorsement, not sponsored content. That's a different signal to senior creatives, and it converts differently.
[02]
Direct feed to enterprise buyers.
The ©3.11LABS studio works with Nike, Chanel, adidas, PSG, L'Oréal, LVMH, Lacoste, Estée Lauder, Gymshark, and Ralph Lauren, and inside the holding groups that buy for them: Publicis, WPP, Omnicom, Havas. Enterprise decisions happen in those rooms.
[03]
Education as distribution.
1,000+ Masters of AI™ students are working senior creatives at agencies and brands. When they learn a tool inside the curriculum, they carry it into production.
[04]
Adoption, not impressions.
A chapter in the curriculum means a thousand working creatives learn your tool as professional practice. That is not a placement. It is how a tool becomes the default in a studio.
[05]
The room at CRAFTED.
250 invited senior creatives and brand leaders. The kind of audience impossible to buy at scale, and physically together for two days a year.
[06]
Signal on the medium.
The way the studio produces work, teaches practice, and stages the summit is itself a demo of what your tool enables. Partnership makes that association visible.
Swipe for more→
[10] Next steps
Claim your
place.
partners@311labs.ai Received.
Thank you. This goes straight to Benjamin, not a shared inbox. You will hear back within 48 hours, and if there is a fit we will set up a call to walk through the tiers properly.